A modern go-to-market strategy is a living system that connects your product, your people and your positioning in real time.

Everyone talks about go-to-market (GTM) strategy, but ask for a clear definition and you’ll mostly get word salad. I posted about this on LinkedIn, and the comments exploded. Dozens of takes later, ...

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

In a post “growth-at-all-costs” era, B2B go-to-market (GTM) teams face a dual mandate: operate with greater efficiency while driving measurable business outcomes. Many organizations see AI as the ...

IT vendors and solutions providers of all stripes need to pay attention and align their strategies as the government changes how its buys products and services, writes immixGroup's Tara Franzonello.

AI has the power to completely transform how companies go to market, but in order to unlock AI’s full potential, companies must first set clear objectives, break down data silos and empower teams to ...

Snowflake's (NYSE:SNOW) go-to-market strategy has driven up its dealmaking with enterprises as its cloud-based data platform ...