Introducing Elf on the Shelf for the first time feels like bringing a bit of Christmas magic straight into your home. It’s a sweet tradition that adds fun to the season without needing much fuss, and ...

Which Elf on the Shelf set is best? An Elf on the Shelf has the most important job of the holiday season: sitting, observing and reporting back to Santa. When your child adopts an Elf on the Shelf, ...

When Elf on the Shelf hit homes several years ago, it wasn't immediately clear if it would be the sort of tradition families would keep around for the long haul. But it's obvious now that Elf on the ...