Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Whether you're starting from scratch or have an established business that's struggling to ...

Pricing a product or service is perhaps one of the most difficult areas of new business planning. What price tag can you place on the value that you provide your customers? What's the magic formula?

Setting the right price for your products or services can be a challenge. If you charge too much, you risk losing potential customers; if you charge too little, you don't make enough profit to keep ...

Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...

How to Price Homemade Goods for Profit Whether you’re selling homemade candles, jams, crafts, soaps, or baked goods, the ...

QUESTION: I am in a quandary about how to price my products. Can you please provide pricing options for products and services? ANSWER: There are a number of pricing options, depending on the type of ...