To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

The new mnemonic accompanies an equally delightful new opening bumper for Apple TV shows, featuring a fun and colourful animated take on the Apple logo. Indeed, between this and the striking new Apple ...

The new visual identity centers on a kaleidoscopic logo animation that transforms the familiar Apple aesthetic into more ...

Apple has officially rebranded Apple TV+, rolling out new visuals, a Finneas-composed intro, and a refreshed Apple One logo ...

In an interview with Variety, Finneas reveals that Apple TV’s new intro video has three different versions, plus details its creation.

Apple has continued its efforts to rebrand some of its Services, quietly adding a colorful and stylized Apple logo to Apple ...

Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the ...