One way the PBR is planning to close that gap is through biomechanical testing on its athletes. By using motion-capture ...

Baseball may have once been America’s favorite pastime, but these days, professional bull riding is all the rage. In just the past few years, Western sports have exploded in popularity, packing out ...

Since the Professional Bull Riders team championship came to Las Vegas four years ago, it's grown from eight teams to 10.

And like most businesses these days, it is exploring ways in which AI can add value and enhance experiences. Moderator Alex ...

To be successful, riders need to hang onto the bulls for a minimum of eight seconds and can receive a higher score by doing ...