Facebook ads are no longer set-it-and-forget-it way to attract leads. Facebook is now a crowded space where you need to pay thousands of dollars to get your brand noticed. If you want to thrive and ...

Why should advisors be marketing to millennials? Because there are over 70 million American millennials, who make up about 30% of the entire population, that’s why. Also known as Gen Y, millennials ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

Have you ever felt overwhelmed by the endless advice on building sales funnels? You’re not alone. With so many strategies, tools, and buzzwords floating around, it’s easy to feel stuck before you even ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

Most billion-dollar founders built their empires without VC. The Unicorn Sales Funnel reveals how they sold more with less and stayed in control.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a perfect world, we would secure every sale without ever knowing the bitter taste of ...

“It isn't so much about what you want to tell your audience, it’s what you understand they want to learn and what's going to be helpful for them.” Businesses turn to content marketing because it can ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...