If boards of directors and leaders truly want to “measure what matters,” how about expanding the definition of KPIs?

The following excerpt is from franchise expert Mark Siebert’s book The Multiplier Model. Buy it now. One of the most important things you can do to help ensure the success of your business is to ...

A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company, department or individual is achieving key business objectives. KPIs are tracked to evaluate success ...

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...

Raghu Reddy, chief administrative officer of Southfield, Mich.-based MiOrtho Surgery Center and a member of the Ambulatory Surgery Center Association’s education and quality committees, joined ...

Datasets are just numbers if you don’t have context. When it comes to building a successful marketing strategy, you need metrics that can show where you started and how you’ve grown. You can spend a ...

The tech start-up sector faces a turbulent time ahead, with market uncertainty, start-up employees dumping stock, and a reported first market retraction in 10 years. The IPOs and free-flowing venture ...

Any brand leader or business owner will tell you that one of the most important aspects of the job is setting and measuring growth goals. Tracking growth isn’t just good for your bottom line; it’s ...