Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

If you're reading this website, there's a very decent chance you grew up playing with Hot Wheels toys. For many–myself included–car enthusiasm started at an early age with these 1:64 die cast beauties ...

When I was 10 years old I remember staring at the Matchbox, Dinky and Corgi diecast cars in the neighborhood hobby store. My buddy and I had ridden our one-speed bikes to the shopping center, drooled ...