Balloon decor has evolved far beyond simple helium bunches into statement-making installations that elevate any celebration. From organic garlands and dreamy clouds to shimmering foil letter displays, ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. Before Snoopy and his new friends can strut the streets of New York City and a Santa Claus actor can distribute ...

Sarah Cole is the owner and creative director of LIFT UP Balloons & Designs in Massillon. She is a 2002 Northwest High School graduate. She is married to Dennis, her partner in life and business.