Google is enhancing Demand Gen with commerce data and view-through optimization to drive faster conversions on YouTube.

Google providing a single toggle and multi-source data capture promise more accurate conversion tracking with less setup for advertisers.

Google is streamlining enhanced conversions, improving accuracy while reducing setup complexity for advertisers The post ...

Google Ads has a new help document on AI-Qualified Call Conversions. Google says AI-qualified call leads use Google AI to ...

In the announcement, Google cited Fospha’s Demand Gen and YouTube Playbook, a third-party vendor report. Fospha attributes an ...

Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It's not clear whether artificial intelligence (AI) is playing a role in the increase.

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for ...

Google Ads now enables call recording by default for eligible AI-qualified call leads, changing how call conversions are ...

Google adds App Consent Insights to Google Ads, giving advertisers clearer visibility into how consent impacts app campaign performance.

Many businesses turn to boosted social media posts as a quick way to increase visibility. While they can generate some engagement, they often fall short when it comes to driving real conversions and ...