Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

Google disputes a report claiming ads will arrive in the Gemini app in 2026, saying there are no current plans to add them. Adweek reported that Google told agencies it plans to bring ads to the ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

April 17 (Reuters) - Alphabet's (GOOGL.O), opens new tab Google illegally dominated two markets for online advertising technology, a federal judge said on Thursday, dealing another blow to the tech ...