Google Ad Exchange takes the prize as the programmatic seller most used by sites flagged as Made For Advertising (MFA) sites, according to Pixalate’s May 2024 Web MFA Risk Analysis. In May, Google Ad ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdSense Thru DoubleClick’s Ad Exchange! It’s official! Well, almost. The AdSense blog announced late Tuesday that ad ...

Just a couple of days into the Google ad tech antitrust trial, it seems clear that the heart of the US Department of Justice’s case is proving that Google Ad Manager is the key to the tech giant’s ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Advertising exchange PubMatic (NASDAQ:PUBM) has sued Google (NASDAQ:GOOG) (NASDAQ:GOOGL) in federal court, seeking billions of dollars and to "restore fair competition" in advertising technology after ...