“It takes a lot of time to be a genius,” Gertrude Stein once aptly noted. In the golf industry, quixotic patience may get an idea into the tee box, but capital coupled with engineering discipline is ...

Urethane-covered golf balls generally are favored by better players who are looking for workability and responsiveness. They offer higher spin, a softer feel and exceptional greenside control, ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

Callaway balls are used by some of the world's best and, for 2026, the brand has announced a new line-up that features the Chrome Tour, Chrome Tour X and Chrome Soft aiming to be among the best golf ...

Callaway is upgrading its longest Tour-level golf ball. Just over a year after launching it, Callaway is re-introducing the Chrome Tour Triple Diamond golf ball, the firmest and fastest golf ball in ...

The choice of golf balls can significantly impact a player's performance, and with sustainability becoming a priority, recycled golf balls are gaining traction. This review explores how different golf ...