Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Jay Lyons, principal product & portfolio manager, education at Logitech, examines how the arrival of Gen Alpha could reshape ...

Previous generations logged on and logged off. Gen Alpha may be the first generation to grow up without ever needing to make ...

Gen Alpha is already shaping household spending, forcing brands to rethink product discovery, loyalty, and marketing in the ...

Greene, who is associate professor of sociology and chair of Bowdoin’s sociology department, was among the guests on a recent ...

Screens have changed our world, but they're inherently changing us, too. Nowhere is that clearer than in the psychology of ...

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

The big-idea explorers at Aperture explore how Generation Alpha is poised to reshape our world and change society forever.

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...