The story of the Edsel serves as a cautionary tale for corporations, highlighting the consequences of high expectations, overconfidence, and large budgets when they clash with actual consumer needs ...

Established in late 1956, the Edsel division was Ford's answer to mid-priced Oldsmobile and DeSoto products. But the company survived for only three years and went into the history books, leaving a ...

Ford Motor Co.’s Edsel remains one of the biggest flops in corporate history. But no one knew that in late summer 1957, when the company introduced its new model with animated hoopla that included ...

It all started with the promise of an upscale brand that was set to deliver some of the most innovative cars in its price range, but only three years and about $250 million in losses later, the Edsel ...