My girlfriend -- who hadn't fished seriously until she met me -- recently asked me, "How do you know which lure to choose when you're fishing?" It was a good question. I've been fishing so long, I ...

Catching bass on lures is potentially one of the most exciting styles of angling the UK has to offer, made even better when you're armed with the best lures. Arriving at the sea on a summer dawn ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

Ethan Albright with a rainbow trout he caught on one of his bio lures; a close-up of the lures fresh out of a mold. Photos courtesy Ethan Albright “I haven’t been able to get out on the boat yet to ...

Zander are becoming an increasingly popular predatory fish to catch in the UK, yet surprisingly few anglers have managed to land one. If you visit a venue with a strong zander population, lure fishing ...

Fishermen are always looking for a leg up. From a slew of new fishing apps to 'fish call' speakers, amateur and professional anglers alike seem to spend as much time searching for the next great ...