As the Miami Grand Prix continues to evolve, it stands as a global benchmark for how sports, culture and commerce can blend ...

What began as a global Formula 1 partnership has rapidly transformed into something much more poignant. Formula 1, Mercedes ...

It’s an old adage, but one particularly true for automotive brands, that where you show up as a brand really matters. Staples ...

After over 30 years away from the sport, Pepsi is returning to F1 with three of its biggest brands. PepsiCo is expanding its ...

PARIS — Rochas’ sleek, golden Formula 1 car gets rolled onto a track by glamorous women in body-con uniforms and heels. The all-female team’s lead driver spritzes on Audace, the brand’s new fragrance.

GM, Toyota and Ford are America's' new Big Three sales leaders. The Japanese company is investing in U.S.-based F1 team and a ...

Formula 1 will expand its grid in 2026 to make room for an American team that is partnered with General Motors, the series officially announced Monday. “As the pinnacle of motorsports, F1 demands ...

In an interview, GM’s president Mark Reuss explained why the company is getting into F1 and predicts 2026’s results.

PepsiCo, Purchase, N.Y., announced a global partnership with Mercedes-AMG PETRONAS F1 Team beginning in 2026, bringing ...

F1 is getting a makeover at more than 200 miles per hour, with next season set to feature new teams, a new race and entirely ...

Iconic former F1 driver Nick Heidfeld has announced a new racing series during a visit to the paddock at this year's Qatar ...