What's your reaction when you hear — or read — the words "Harley-Davidson"? The name makes people think of cruising off into the sunset on the open road, setting the rules as they go along, with no ...

Cracker Barrel debuted its new logo on Tuesday, removing the man resting on a barrel and leaving only the name of the restaurant serving southern-style comfort food. The new design marks the first ...

Cracker Barrel is making waves with its latest rebranding effort, which includes a significant change to its iconic logo. The Southern-inspired dining chain has decided to drop the familiar barrel and ...

Walmart unveiled a "comprehensive brand refresh" Monday that the company says reflects its "evolution as a people-led, tech-powered omnichannel retailer." According to a news release, the updated ...

The LA Kings today officially announced and unveiled a brand evolution consisting of new team logos and design elements. Specifically, the teams new primary mark, which contains core elements from the ...