Through small but confident steps, conferencing is almost back to normal after the global pandemic of Covid-19, which cast a shadow over engaging with target audiences and business partners in person.

Planning a business event can feel overwhelming, but it doesn’t have to be. With the right ideas, you can create an enjoyable ...

What experiences do event attendees value most? During the Women in Exhibitions Network North America session, “New Audience Insights From Freeman,” on Feb. 16, Freeman Senior Vice President of ...

Hosting a major conference or event can be a significant undertaking for a business. Between finding sponsors, securing a venue and developing marketing materials to entice people to attend, ...

What makes a successful theme for a business event? As a meeting planner for nearly 15 years, I believe successful meeting themes should be the connective thread to your company’s overall strategies ...

“The most memorable events are those where audiences feel part of the story,” Turcanu added. “When attendees can see their contributions on dedicated social wall screens, share moments in real time, ...

Every event planner has likely had the nightmare of organizing an activity only to have two people show up to do it. Because it can be such a daunting task, it’s often easier to go with the “same old” ...

The availability or absence of smart search and planning features on the event website can make or break an attendee’s emotional engagement with that event. Recently, recognizing that multichannel ...

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented ...

As the events industry continues to experience a significant bounce back after the COVID-19 pandemic, it’s no surprise that not everything is coming back easily. For some companies, it’s navigating ...