Editors Note: There is a photo accompanying this press release. When sending mailings to clients and prospects, businesses want to achieve the highest response rate at the lowest possible cost.

As a professional procrastinator, it’s my job to see how badly things break when put to the “oh my gosh, I need it today ” test. Given that it’s the week before Christmas, you can probably guess what ...

Laura and Nicholas are away for the summer, exploring the verdant hills of Vermont. Laura, 14, made me promise not to embarrass her by writing every day. So far I have honored her wishes. However, a ...