The Internal Revenue Service (IRS) maintains strict protocols regarding taxpayer communication. The IRS does not initiate contact through email, SMS, or social media to request personal or financial ...
It was early October 2011, and I was on the treadmill checking email from my phone when I noticed several hundred new messages had arrived since I last looked at my Gmail inbox just 20 minutes earlier ...
To succeed in modern business, you must meet your customers where they are and quickly deliver recognizable value. From a communications standpoint, if you can’t connect with your audience in their ...
Communication is the lifeblood of productivity. Businesses need to communicate with customers, managers need to communicate with employees, and workers need to communicate with peers. Effective ...
Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...