Nearly 20% of marketing emails fail to reach recipient inboxes ...

While it might not have the flashiness of social media campaigns or the immediate impact of paid ads, email marketing offers an unmatched level of personalisation and targeted communication, making it ...

Forbes contributors publish independent expert analyses and insights. I advise founders & CMOs on visibility and how to tell a better story. This voice experience is generated by AI. Learn more. This ...

Lots of self appointed ‘marketing guru’s’ like to claim that email is dead, and that social media (or community platforms) ...

Every year, someone announces that B2B email marketing is dead. It's a convenient conclusion. It shifts responsibility away from strategy, relevance, and restraint, and places it squarely on the ...

Did you know that while 48% of emails are currently spam, that share is expected to drop to 43% by 2030? Or how about that 77% of B2B buyers say they prefer to receive communication via email? Those ...

Litmus from Validity, the all-in-one email marketing success platform, today released its State of Email 2026 report. Based on responses from over 500 marketing professionals across the U.S., U.K., ...

This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...