The Oscars haven’t sold out yet, but Disney is moving closer to that milestone. “We are definitely pacing ahead of where we ...

Disney Advertising reported a record level of upfront commitments, with particular strength in sports and streaming, as the 2024-25 posted a 5% year-over-year gain in revenue and volume. The news ...

Mickey Mouse still has some pull on Madison Ave. Walt Disney Co. said it was able to secure a higher level of ad commitments in the 2024 “upfront” ad sales market, noting its volume of ad deals was up ...

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As viewership continues to decline on linear television, ...

Advertising inventory for Sunday’s Oscar telecast is sold out, Disney has confirmed, with pricing said to be holding steady with 2024 levels. Rates for a 30-second spot commanded between $1.7 million ...