“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Elizabeth Herbst-Brady, chief revenue officer at Yahoo. The explosive growth of CTV ...

Last year theCUBE Research asserted that we are on the brink of a transformative shift toward intelligent data applications, set to revolutionize business operations. We introduced the concept of ...

Digital video is expected to surpass linear TV advertising this year -- growing 16% versus a year ago to $62.9 billion, according to a report by the Interactive Advertising Bureau. The data estimates, ...

For the first time since July 2020, digital ad spending declined in November, according to new data from Standard Media Index (SMI). The analysis, which is derived from SMI's pool of data of actual ...

A major challenge for media companies is discovering ways to efficiently and affordably deliver new channels or new versions of existing channels without significantly increasing headcount or ...

As audiences across all demographics continue to shift from linear viewing toward long- and short-form digital video, the continued growth of streaming was front and center during this year’s upfront ...

Was last year a tipping point in the transition to digital pharma advertising? A fresh slice of data from Standard Media Index suggests that might be the case, revealing spending on linear TV fell for ...

The short answer: not yet, and taxonomies matter. If the broadcast industry wants to move forward with credibility and ...

Global consumer media usage, including all digital and traditional media channels, increased 2.4% in 2024 to an average of 57.2 hours per week, following a sharp deceleration in time spent with media ...

On Wednesday, ESPN issued a press release touting the success of ‘The Pat McAfee Show’ after four weeks. The numbers seem impressive. The release notes McAfee’s show has 242 million total views over ...

New research from Guideline shows that while the overall ad market remains strong, hitting record levels in February 2024 ad investment tracking back to 2017, linear TV hit a historical low. The 7% ...

NEW YORK—In what researchers are calling an inflection point in the time Americans’ spend viewing video, a new forecast from Insider Intelligence is predicting that for the first time, U.S. adults ...