‪McBride Sr.’s roots in the haircare industry go back to 1973 when he co-invented Sta-Sof-Fro, the very first product designed and marketed to moisturize and soften the Afro. Before Sta-Sof-Fro hit ...

As an online retailer of women’s hair care products that only sells its merchandise physically through third-party retailers such as salons, Design Essentials needs a distinctive e-Commerce presence ...

Ledisi hits the nail on the head when it comes to natural beauty. So it’s no surprise the hit singer is the new brand ambassador and first celebrity spokesman for Design Essentials Natural. For years, ...

Black-owned brand Design Essentials pledged $250,000 to Spelman College in a long-term financial commitment that supports and empowers the next generation of female chemists and innovators. Earlier ...