“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carolina Abenante, co-founder of NYIAX.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, chief analytics officer at ...

In the evolving data privacy landscape, organizations across industries need ways to collaborate with their partners while improving data security and better protecting underlying data. AWS Clean ...

The data cloud provider is buying Samooha, a developer of software that simplifies the process of building and operating a clean room system for sharing data under governed conditions. Data cloud ...

The ultimate purpose for data is to drive decisions. But data isn’t as reliable or accurate as we want to believe. This leads to a most undesirable result: Bad data means bad decisions. As a data ...

Are data clean rooms the answer to accessing high-quality customer data for marketing? By now, most marketers are aware of the convergence of global factors that will undoubtedly make targeting and ...

Data cleaning is a crucial step in the data analysis process. Inaccurate, incomplete, or inconsistent data can lead to flawed insights and poor decision-making. Fortunately, Excel 365’s Power Query ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the past couple of years, data clean rooms have emerged as the next big thing in ...