When considering the top luxury fragrances houses, it's no surprise that Creed is up there with the best. With its storied history dating back to 1760 and a strong dedication to fine craftsmanship, ...

Forget the dupes. You can currently score real-deal Creed Aventus at drugstore prices Costco can't even match. Really.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. L’Oréal acquired Kering Beauté, including the Creed ...

1781: The first Creed fragrance, Royal English Leather, is created for King George III who requested a scent inspired by his favorite leather gloves. 1781: The first Creed fragrance, Royal English ...

Global perfume house Creed has partnered with snow artist Simon Bec to reintroduce its fragrance Silver Mountain Water to Chinese consumers, capturing the essence of pristine snow and delivering a ...

You know Creed Aventus already: it’s an iconic, attention-grabbing fragrance for men who want a big, bold scent. It’s a statement of intent in a bottle and this season The House of Creed is proudly ...

Kering SA (OTC:PPRUF) (OTC:PPRUY) disclosed a deal to acquire high-end luxury fragrance brand Creed in cash for an undisclosed amount. The company's Kering Beauté is acquiring the business from funds ...