The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...
Google released one-click event tracking in GA4 with two features: "Mark as key event" and "Create key event." Machine learning identifies important site events automatically, eliminating manual setup ...
What are the key features of Google’s GA4? As of July 2023, Google Analytics 4 (GA4) will have replaced Google’s previous Universal Analytics tool entirely. The ‘next generation’ analytics property ...
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