As you can see, the Coub is a hybrid between a GIF and a video, giving us the loopiness of the graphics interface format, with the sound of a YouTube clip. Also, since the Coub is a video, it offers ...

Inspired by looping videos like GIFs and Vines that have kept millions of Web and mobile users entertained for countless hours, a startup called Coub is adding an extra layer of creativity to the mix.

Video is very much where it’s at in the digital sphere, with the likes of Vine and Instagram serving the mobile masses well with their offerings, and the recently-launched Cameo making things ...