Facebook recently rolled out a new feature called “conversion measurement,” which allows anyone using Facebook ads to measure exactly which ads result in conversions, and marketers and advertisers to ...

Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party ...

We all know that click rates are low, but anyone who is experienced in interactive advertising will tell you that click rates don't matter all that much. The true accountability of our medium is in ...

Facebook has launched a new tool aimed squarely at direct response marketers. The ‘conversion measurement and optimisation system,’ first announced last year, has now seen a global launch and Facebook ...

Google has announced measurement updates to help marketers strengthen their first-party data strategies, as well as gain more accurate and secure conversion measurements for iOS campaigns. Complex ...

If you’re from the US or are trying to understand American units of measure, there’s now an easier way to do that with Uniter. This is a new iPhone app that can convert measurements in real-time in ...