GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...

Stating the obvious, but sometimes the obvious is not always obvious. Google's AdWordsAdvisor in WebmasterWorld went on record stating that Google does not use the conversion tracking or Google ...

eWhisper, WebmasterWorld moderator said that he sees a new feature in his AdWords account. The new feature allows him to link up his AdWords account with his Analytics account and bring in the ...

Bing Ads has released a big update for Universal Event Tracking, the relatively new conversion and goal tracking for Bing Ads that will also soon power retargeting on search. If you haven’t ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

Without properly tracking visitors to your website, you will not have the information needed to improve your content and your monetization results. Google Analytics is a tool designed to help ...

I'm big into analytics. I track everything on my company site. There’s analytics that delivers basic information about how your search ranking is performing and maybe even some that tells you why it ...