When a crisis hits, how your brand communicates about it can either preserve trust with consumers or deepen the damage. Having a clear, actionable communications strategy in place before you need it ...

Not long ago, I was talking with a leadership team about communications strategy when someone interrupted and said, “Isn’t that just marketing?” The room nodded. It’s a reaction I hear all the time.

The channel is only a few weeks into 2025, but the research is already stacking up to signpost where opportunities are going to be in the next 12 months. Already this year, the likes of security, ...