The FIFA World Cup™ Trophy Tour by Coca-Cola kicked off on 3 January, with Riyadh, Saudi Arabia serving as the first of 75 stops.

ATLANTA--(BUSINESS WIRE)--The Coca-Cola Company and FIFA are kicking off the sixth FIFA World Cup™ Trophy Tour by Coca-Cola, giving thousands of fans across the globe the opportunity to see the ...

As part of its World Cup sponsorship agreement with FIFA, Coca-Cola is giving fans across the world a chance to see the prize awarded to the tournament’s champion ahead of the 2026 World Cup ...

Coca-Cola and FIFA celebrate 20 years of FIFA World Cup™ Trophy Tour by Coca-Cola The Coca-Cola Company and FIFA are kicking off the sixth FIFA World Cup™ Trophy Tour by Coca-Cola, giving thousands of ...

The Coca-Cola Company and FIFA are kicking off the sixth FIFA World Cup™ Trophy Tour by Coca-Cola, giving thousands of fans across the globe the opportunity to see the original FIFA World Cup™ Trophy ...

Beginning 3 January, 2026 in Riyadh, Saudi Arabia, the FIFA World Cup Original Trophy will visit 30 FIFA Member Associations across 75 stops and more than 150 tour days. 30 FIFA Member Associations to ...

As a long-standing partner of FIFA, Coca-Cola has the exclusive rights to the FIFA World Cup Trophy Tour by Coca-Cola. Beginning Jan. 3, 2026, in Riyadh, Saudi Arabia, the original FIFA World Cup ...