How Piyush Pandey Found Shimona Rashi, The Cadbury Girl Who Went Viral Before Social Media Era

Piyush Pandey didn't just make ads. He made memories, and in doing so, turned everyday moments into something truly "khaas." ...

How Piyush Pandey discovered Cadbury girl Shimona Rashi who went viral before ‘viral’ existed

Piyush Pandey’s 1994 Cadbury Dairy Milk ad redefined Indian advertising. It turned Shimona Rashi into the nation’s sweetheart ...