If you’re old enough to remember a Super Bowl commercial from 2000 referencing the term “Herding Cats,” I commend you. This commercial was made for a company called Electronic Data Systems (EDS), ...
Creating a Super Bowl ad is often like trying to herd cats. Advertisers spend millions of dollars on media placement, celebrity endorsements, licensing pop songs and promotions in supermarkets.
EDS: Running With the Squirrels Electronic Data Systems marketing chief Don Uzzi and Publicis Groupe's Fallon Worldwide try to recapture the magic of their popular smash"Cat Herders"from the 2000 ...