The CMO Role Became Impossible—What’s Replacing It?

This is not CMOs’ personal failure—it’s a cyclical mismatch between resources and role scope. It’s also evidence that ...
MobiHealthNews

Interview: Epocrates CTO, CMO talk EHRs

Earlier this week, we noted Epocrates' EHR announcement from the HIMSS event in Atlanta, GA. MobiHealthNews sat down with Epocrates' Geoff Rutledge, Chief Medical Officer and EVP of Product ...
Campaign Asia

The CMO's MO: Spotify's Jan-Paul Jeffrey on brand opportunities, challenges and boxing

Campaign Asia-Pacific from today has launched The CMO's MO—an all-new take on interviews with leading APAC CMOs as they share their marketing mantra, trends for the future, what keeps them up at night ...
Forbes

The High-Impact CMO: A New Playbook For Driving Company-Wide Transformation

One of my favorite questions when speaking with new audiences about B2B marketing is to ask: What is the role of marketing? I invariably get back a list of items: branding, demand gen, events, thought ...
Marketing Dive

CMO-plus roles more prominent as marketing needs diversify: report

The average tenure of chief marketing officers at S&P 500 companies stands at 4.1 years, with only chief operating officers seeing briefer stints in the C-suite, according to the latest annual survey ...
Ad Age

CMO Moves—Microsoft beefs up AI marketing team and Canva hires its first B2B chief marketer

CMO Moves—Microsoft beefs up AI marketing team and Canva hires its first B2B chief marketer Companies filled chief marketing officer positions at a steady clip in January. Here’s a breakdown of data ...