DETROIT — For more than 60 years, Buick has incorporated some form of a tri-shield design in its logo. The latest version, making its North American production debut this year on the 2024 Encore GX, ...

Buick is in the midst of several big changes, from a transition to all-electric powertrains, to new vehicle styling, to a totally new brand identity. Part of the brand overhaul is a new logo, which ...

Buick is going all-electric under a new name: Electra. They'll still be called Buicks, but the new Electra line with otherwise distance itself from the Buick we currently know with new fonts, a new ...

We're sure, given the trademark filing and this leak, there's a lot more to come as we flesh out Buick's EV plans through both official and unofficial channels. Buick has seemingly been stuck at the ...

We may receive a commission on purchases made from links. Building a brand identity is hard. Pepsi's been working on it for over a century, constantly changing and rebranding while Coke just stayed ...

Buick is getting a new look. The mid-luxury brand has unveiled the updated 2024 Encore GX subcompact SUV, which is the first model to feature its redesigned logo. The new badge replaces the previous ...

Buick has filed a trademark application for a new logo, according to documents first spotted by CarBuzz. An application filed March 16, 2022, with the United States Patent and Trademark Office (USPTO) ...

Photos of a steering wheel featuring a new Buick logo first previewed in recent trademark applications have now leaked online. The photos show an updated version of the brand’s three-shield design ...

The new 2024 Buick Encore arrives this spring and it's an important moment for the brand. It's Buick's first vehicle in North America to adopt the its new tri-shield logo, as well as wear the new face ...