Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months sold more than 500,000 barrels. Today, Lime-a-Rita will launch its much-anticipated new flavor: Bud Light Lime ...

It’s almost (officially) summertime, which means it’s time to make the switch from Bud Light to Bud Light Lime. Stop the presses, though, because another big beer brand is coming for the lime-flavored ...

Bud Light Lime-A-Rita is subbing in Nelly for Lionel Ritchie. The rapper's 2002 song "Hot in Herre" backs a new ad for the flavored malt beverage that comes as Anheuser-Busch InBev plots a major ...

Anheuser-Busch needs its new Bud Light label to woo millennial beer drinkers and reintroduce Bud Light as an authentic, legacy brand with a longstanding history. That’s a lot to ask of a label. Bud ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Strong sales of Bud Light Lime Cran-Brrr-Rita last fall and winter are prompting Anheuser-Busch to bring back the line extension ...

Bud Light Lime’s Apple-Ahhh-Rita is the brand's latest seasonal flavor. Bud Light Lime’s Apple-Ahhh-Rita combines the great taste of an apple-flavored margarita with the refreshing twist of Bud Light ...