The evolution of customer engagement across all verticals has led to significantly greater expectations of brands to understand, support, and relate to both HCPs and patients. Brands must continually ...

In Miami and Dubai, luxury logos glistening from glass towers are so common they might as well be skyline accessories. A logo here, a logo there. Slap on a five-star name, and suddenly a condo turns ...

About a year after Lynx Franchising and Outdoor Living Brands combined, the team chose the name Empower Brands to describe “what we do for our franchisees,” CEO Scott Zide said. “We empower them to ...

Clear, concise and easy to put into action are words that best describe Living the Brand. Nicholas Ind presents everything you need to know branding in a nutshell based on his own experiences and ...

Marketing is often treated as the art of visibility—the act of making noise. But great brands aren’t built by noise—they’re built by intention. Many organizations see branding as a discretionary spend ...