Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is ...

Ross Hunter is the Founder and President of Copylab, a marketing communications agency that specializes in the financial services industry. Content is not king. It’s a soldier suited in armor. It’s a ...

The success or failure of your content strategy is very subjective. It can be nuanced and multifaceted due to many factors – varied objectives, long-term impact, changing goals, complex data ...

Businesses today need more than a brochure-type website to help them succeed. Great on-site content is important and helps businesses of all sizes. But, it’s not the Field of Dreams. In addition to ...

Search isn’t what it used to be. The neat, linear, “perfect” journey, where a user types a question into Google, clicks a blue link, and finds their answer, is over. (If that ever actually existed.) ...

Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your ...