If you're blowing out candles on a cake this summer, your party wishes could come true. Catalogs are starting to specialize in all things b-day. -- Chasing Fireflies, chasing-fireflies.com, best known ...

Building on its online Birthday Club reminder service, Denver-based eToys has launched a 68-page catalog of children’s party supplies. The Birthday Catalog mailed to an undisclosed number of customers ...