Shopping for skincare products at the drugstore isn’t what you might call an enjoyable experience. But for busy women, it’s sometimes the best alternative out there. There are many times when I’ve ...

After meeting while attending Harvard Business School, Hayley Barna and Katia Beauchamp created Birchbox to help consumers test and find the products that align with their unique wants and needs. Each ...

The makeup world is officially taking over. This $60 billion industry continues to grow and according to Statista, "consumers have been spending higher levels of disposable income on cosmetics than ...

Subscription service Birchbox turned eight in 2018, and the sample sizes of premium beauty products it peddles are becoming available in what might seem an unlikely place: Walgreens. Six such kiosks ...

Birchbox, the startup founded in 2010 by Harvard classmates Katia Beauchamp and Hayley Barna, sparked the subscription beauty trend. At a time when beauty shoppers got their samples and testers from ...

It’s kind of the most ingenious marketing scheme ever. Women are lining up to willingly pay for makeup and beauty-product samples—and if they like the product? They’ll just go out and buy some more.

Subscription beauty service Birchbox is launching a new, pricier tier to its service, offering customers the ability to better customize their monthly box of products, along with other perks. The ...

EMERYVILLE, Calif. & NEW YORK--(BUSINESS WIRE)--Today, Stasher, the platinum silicone alternative to single-use plastic bags, and Birchbox, a subscription service and online shop that makes it easy ...

Birchbox’s core shopper is ho-hum about beauty. And that’s just how the online subscription beauty service likes it, said Katia Beauchamp, CEO and co-founder, during the Millennial 20/20 conference ...