Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...

The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.

Big 12 commissioner Brett Yormark continues to be bullish on his league's basketball, and that means putting conference teams ...

Emblazoned with hundreds of stylized Big 12 logos, the court has become the butt of jokes for college basketball fans.

The Dave Cowens Award, which is presented each year to the top senior basketball players in the area, will be announced on ...