Business owners without a formal marketing background often think of marketing in terms of advertising, public relations and promotions activities. While those are important aspects of marketing, they ...

Marketing is a fundamental part of any company. This is the method by which a company promotes its products and services to the public. There is more than one approach to product marketing, however, ...

Even though a new year will begin in just a few hours, it still isn’t too late to get your marketing ducks in a row and leverage new and old channels to generate demand for your company in 2013. Here ...