Who would have thought that the lowly barcode, the stodgy grandfather of the identification technology world, would reemerge as a marketer’s dream? Well, it is happening. A new generation of barcodes ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. We’re in a time when the business landscape constantly shifts into ...

The way we shop is going to change.

QR codes are everywhere these days, from glossy product flyers to billboards to T-shirts. But it’s quite possible you have no idea what a QR code is and wouldn’t recognize one if you saw one. And I ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Tesco is swapping barcodes for QR codes on a range of its own-brand products in a move the supermarket chain is describing as ...