BMW's Neue Klasse teases Level 3 ambitions and AR driving experiences at IAA Mobility. Qualcomm's Snapdragon Ride (V2X 200) + Digital Chassis enable AR HUDs and stronger Level 2+ features. With Level ...

In the next seven years, true augmented reality will likely not become mainstream anywhere, except the automotive industry -- and here are the reasons why. By "true" augmented reality" we mean AR that ...

If you thought the infotainment systems available in today's autos represented the bleeding edge of in-car tech, you haven't seen anything yet. Here at CES, Harman is showing off a new augmented ...

A day after Intel bought autonomous car technology provider Mobileye, Alibaba led an $18 million funding round into WayRay, an augmented reality car navigation startup. WayRay, based in Switzerland, ...

While waiting for the traffic lights to change, your correspondent notices a pair of red warning squares appear on the windscreen. They follow a couple of pedestrians as they cross the road directly ...

Microsoft’s new HoloLens project has shown the tech world where the future of augmented reality might lead, and according to a Wall Street analyst, Apple is making moves to catch up with its own AR ...

ATLANTA, GA, UNITED STATES, April 10, 2025 /EINPresswire.com/ -- BrandXR, a leader in augmented reality experiences, and Glaze Car Wash™ have partnered to launch an ...

I wonder how much energy carmakers are going to be putting into this sort of tech considering self-driving is probably (?) going to be mainstream within the next however many years. Click to expand ...