Mobile augmented reality isn't really new. Even before Oculus, Vive, and HoloLens, there were already traces of the use of AR on our phones, from the AR-powered Layar map app to the not so AR Pokemon ...

After the iPhone X, iPhone 8 and ARKit launches, it’s clearer than ever that Apple owns the four waves of augmented reality. But Google’s launch of ARCore has the startup CEOs, corporates and VCs with ...

Epic Game’s Unreal Engine is making it easier to create for augmented reality in the newest 4.18 update, now including official support for Apple’s ARKit and Google’s ARCore software dev kits, and ...

Epic Games has added Unreal Engine 4 support for Apple’s ARKit and Google’s ARCore. Epic said the game engine now includes production-ready support for Apple’s augmented reality tech ARKit in iOS 11, ...

AR is ramping up now that app developers have the software tools to create experiences with Google’s ARCore and Apple ARKit. Apple has attracted a number of brands already and Google could catch up ...

Google is helping to make AR apps more mainstream with this week's debut of many Android apps that now feature functionalities built with the company's ARCore platform. The technology has shown early ...

ARKit, Apple’s augmented reality development kit, has arrived with the release of iOS 11. While the focus of what developers can do with AR has been primarily on games and helping with day-to-day ...

True augmented reality is still a ways away, but that hasn’t stopped companies from getting started. Apple and Google have their ARKit and ARCore initiatives to help build an ecosystem of AR apps ...