Arby's is one of the younger fast food giants, emerging a decade after McDonald's and Burger King made their debut in the mid-1950s. Forrest and Leroy Raffel opened Arby's in 1964 with a slogan that ...

If you couldn't tell by those "We Have the Meats" commercials, Arby's has continually reinforced its identity as the nation's ...

Jon Stewart has regularly poked fun at Arby's over the past few years on The Daily Show. But the fast-food chain said it has no beef with Stewart ahead of the comedian's final show on Thursday in a ...

Competitive advertising is back, with three major restaurant chains having recently debuted campaigns using direct or thinly veiled comparisons between their own brand offerings and those of rivals.

DULUTH - A world premiere will be showing in Duluth beginning at 1 p.m. Saturday. And it won't end until 2 a.m. Sunday. The place: Residents' living rooms. The event is a 13-hour commercial for Arby's ...

"Go big or go home" is the attitude of many advertisers, and it's one that often works. In 2018, Arby's needed a way to win over fast food fans, and it launched a larger-than-life campaign to commit.

ATLANTA Arby's Restaurant Group Inc. has signed a deal with NBC Universal to become sole sponsor of thelunchbreakshow.com, a new website featuring a collection of NBC's popular comedies. Arby's said ...

The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics.