CNET

Amazon's Alexa Plus Confounds Chris Hemsworth in Big Game Ad as the AI Tool Launches

Alexa Plus is aiming higher with a new superhero Super Bowl spot and a US-wide launch, including a free version for any app ...

Chris Hemsworth & Elsa Pataky’s Amazon Alexa Ad Gives Major Ultron Vibes

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

OpenAI models could help power Alexa as part of Amazon investment deal

The collaboration is being discussed as part of Amazon's ongoing talks to invest up to $50 billion in OpenAI, according to a ...

Is your Alexa different? Recent upgrade brings new voices, features

Amazon rolled out an automatic upgrade to its Alexa virtual assistant. Alexa+ has new voices and new features.

Amazon faces employee backlash over Chris Hemsworth's role amid Washington Post layoffs: ‘It is an insult to us…'

Chris Hemsworth was humorously named ‘Chief Heartthrob' for Amazon's Alexa Devices. This promotional stunt coincided with a ...

Amazon's Alexa+ Now Free for All U.S. Prime Members, Beating Apple's Smarter Siri to Market

Amazon's Alexa+ AI assistant is rolling out to all U.S. Amazon Prime subscribers beginning today, with the service available ...

Amazon users now have three ways to access Alexa Plus — but they don't have to

Amazon has announced that Alexa Plus is leaving early access and is now generally available to US users. The corporation is now offering three ways to access the enhanced Alexa: Alexa Plus with Prime: ...

Hey Alexa—Amazon may be teaming up with OpenAI. Here’s why that matters

Amazon had been using a mix of its own models and those from OpenAI rival Anthropic to power Alexa+. Will a pivot to OpenAI's ...
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8 Alexa settings you need to switch off if you have an Amazon device

8 Alexa Settings You Need to Switch Off If You Have an Amazon Device ...

Want Alexa+ today? Everyone in the US can finally try it now - here's how

The wait to use Alexa+ is over, as Amazon has announced its widespread launch for all US users. Amazon first announced Alexa+ a year ago as a generative AI-powered version of its popular virtual ...