In today’s music industry, going viral is often mistaken for luck. But artists who actually sustain momentum usually reveal something different: strategy, patience and relentless belief. Florida ...

Lizzo has slammed social media algorithms for "destroying the music industry". The 38-year-old singer-and-rapper said the way different platforms function is causing problems when it comes to ...

Some of those bands don't really exist ...

More than ever before, streaming platforms play a major role in music discovery. Through an algorithm that studies consumer behaviour and preferences, the software suggests artists and songs it thinks ...

This summer, digital music culture was dominated by club classics and sapphic bops. But what if you’re looking for something a little off the beaten path? Finding songs and musicians you love requires ...

Spotify India Head of Music & Podcasts Dhruvank Vaidya reflects on algorithms, independent artists, multilingual listening and why creativity should always come before data.

Spotify's 600 million users are facing one of the streaming service’s most anticipated, yet dreaded, events: Spotify Wrapped. The annual user listening report provides each Spotify user with a ...

YouTube's ability to generate and push an algorithm that feels truly personal is one of its main strengths, and that extends to the platform's dedicated music app too. However, whenever you're at the ...